Positioned To Lead

You can literally drive down the street in any town in America and see those successful businesses who became trendsetters in their niche. Some, like Starbucks, have even gone further and make it a “culture” of followers. McDonald’s speedy food service reinvented the fast food market. Like those highly successful entrepreneurs who saw a vision […]

Position Yourself To Serve Your Niche

Are you going to be the “flash in the pan” marketer who comes on strong in the beginning, but fizzles out when the going gets tough or it takes too much time to become successful? Only you can decide. The main way you’re going to realize the success you once visualized in online marketing is […]

Graduate From Newbie Status In Your Niche

Some newbie ‘net marketers get all shy when it comes to positioning themselves as leaders. They feel unqualified, or too “new” to sit there staking claim to a niche topic. But nobody is going to be inspecting your background – what they want is someone who jumps into the conversation and leads from the front, […]

Tooting Your Own Horn?

Sometimes it’s especially difficult for us to toot our own horns, or tell others how great we are. You don’t want it to come off as arrogant or conceited, but it’s important in the online marketing business for others to know what you have to offer and the experience you have in the niche. And […]

Dangerous Shortcuts

We’re all pressed for time and energy at times and cutting corners on a product or content seems tempting. Just slap it up there and hope it flies. But that may be a move you eventually regret. Your reputation is at stake here and one product disaster could ruin it for you. There are so […]

Quality Shortcuts Only

Are you one of those marketers who is always looking for the fastest, easiest way to do things? In fact, you might waste so much time trying to find a shortcut that it would have been faster to just do it the regular way! Shortcuts can be great for the harried marketer whose time and […]

Make Big Plans – Do Small Things

There’s nothing worse than someone who begs to be taught how Internet marketing works, has others show them the ropes, and then quits on the implementation of those ideas. Many new entrepreneurs come into the business looking to make huge amounts of money at first and forget about or quit planning the small goals that […]

Run With The Big Dogs!

Some people get so scared of sharing the spotlight that they insulate themselves from greatness. You feel like sharing the stage with a competitor makes you look weak, like you’re not the only person who knows everything about the niche topic. When you bring in experts to boost your authority in your niche, you won’t […]

The Shiny New Object Syndrome

As a marketer struggling with finding success, you might look for excuses as to why you haven’t found your footing. It’s human nature not to want to accept blame for your failures. One way we do this is by claiming it’s not our fault! It’s that dreaded Shiny New Object Syndrome that’s done it to […]

Don’t Become A Relic

One day you’re stuffing keywords into your copy to rank well in Google and the next day, the fickle search engine is turned off by keywords – and there’s even a penalty if you have too many! Squidoo is a good example of a type of technology that many depended on – and then it’s […]

Don’t Always Do What Your Told

Choosing a niche doesn’t have to be intimidating and daunting. In fact, it should be a fun project – and one based on several criteria – the first being that you have a distinct interest in the niche. Too many newbies come online and the way they pick a niche is no better than playing […]

Competition Is Your Friend

If you shiver at the word competition, thanks to ridiculous marketers who advise you to steer clear of what they call saturated niches – think again. The more competition you have in your niche, the better it is for you in building your business and promoting your product. When you see lots of competition in […]