Position Yourself To Serve Your Niche
Are you going to be the “flash in the pan” marketer who comes on strong in the beginning, but fizzles out when the going gets tough or it takes too much time to become successful?
Only you can decide. The main way you’re going to realize the success you once visualized in online marketing is to make yourself an authority figure to your audience and to release products on a regular basis – good products that go beyond what others are putting out.
If you don’t establish yourself as an authority figure, no one is going to pay attention to you and you’ll just be another copycat marketer that does what everyone else is doing. Originality is key to rising above others in your niche.
You have to keep some things in mind when figuring out how to serve your audience best. First, brand yourself in memorable ways. That means creating a name that will pop in your audience’s head and stay there, including the headshot or logo that you use on all of your sites and products.
When visitors see that image, they’ll automatically know it’s you. You have to be willing to put yourself out there – no matter how critical you are of yourself – your age, your teeth, your size – no one cares. What they want is information.
Be original. No copycat marketer (and there are a ton of them) has ever succeeded beyond the ordinary. Come up with unique angles to market your products. It doesn’t have to be difficult.
It can be something as simple as sharing your day-to-day life with others so they can better relate to you. And it doesn’t have to be extraordinary. If you’re in the IM niche, then showcase how your product allows you the freedom to do what you want as an entrepreneur.
If you’re in the weight loss niche, then show pictures of your meals (and make sure they know which product of yours they can find the recipes in). But become known for something – your humor, your sincerity – something that makes you, you.
Be knowledgeable. Becoming an authority in your niche is actually the best way to serve your audience. Make it a point to learn more than the average marketer in your niche knows and solve problems and find solutions for your audience.
That’s part of the problem with most marketers. They do just enough to get by. Stop doing that and get deep into your topic. Give yourself a thorough education in it. Read, take courses – become the leader they need you to be.
Put yourself out there. Social media, blogs, forums and related sites are all good ways to make yourself known. And, make sure you don’t just make an arbitrary comment like “me too.”
Give advice, value, opinions and insights when you speak and people will listen and remember you. Don’t be scared to stand out from the crowd. To blend in is what will make you mediocre.
Publish on Amazon. If you can put together an eBook for Kindle, it will boost your authority tenfold. You don’t even have to write it yourself – although it’s always good to impart your own wisdom.
But if you can’t or don’t want to do it yourself, then gather the information you want covered in the book and hire a good freelancer to write it for you. Make sure you edit it and put your spin on it, though. It’s worth the investment.
Avoid spamming at all cost, but make sure you release content or products on a regular basis. It takes time, planning and lots of research and forethought – but if you really want to be the best, it will make a ton of difference because the smalltime players get paralyzed and lack consistency.